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How to optimize your paid media spend on a budget | Let's Talk Revenue Marketing | Paul Sweeney and Austin Beveridge


Key talking points

Doing more with less has become a harsh reality for many marketers in the current economic climate. Budgets are tightening, yet the pressure to drive results remains.

In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Marketing at Arc Technologies, dig into how revenue marketers can optimize their paid media spend when funds are limited.

Whether you're operating with a shoestring budget or just looking to get more bang for your buck, you'll take away actionable tips to refine your media strategy.

Want more expertise from Austin? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.

Meet the guest

Austin Beveridge

Austin is a builder - a builder of systems, processes, and teams that scale. Austin is an underdog at heart, he enjoys getting punched in the face and having to pick himself (and the pieces) up and figuring out what the next move is going to be.

He enjoys wearing a lot of hats, putting out fires, and making every last second of the day count. Austin was the second marketing at Bolt, where he contributed to the funnel acceleration of $50B and GMV of deals in the pipeline, Austin is currently the Head of Marketing at Arc, the digital bank for startups.

Meet the host

Paul Sweeney

Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.

Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.

Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.

Be on the podcast

Did you enjoy this episode of Let’s Talk Revenue Marketing? If so, make sure you subscribe so you can always catch the latest episodes!

If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear as a guest? Or do you know someone else who does? Contact charley@revenuemarketingalliance.com with your pitch.

Written by:

Charley Gale

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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How to optimize your paid media spend on a budget | Let's Talk Revenue Marketing | Paul Sweeney and Austin Beveridge