Key talking points
Doing more with less has become a harsh reality for many marketers in the current economic climate. Budgets are tightening, yet the pressure to drive results remains.
In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Marketing at Arc Technologies, dig into how revenue marketers can optimize their paid media spend when funds are limited.
Whether you're operating with a shoestring budget or just looking to get more bang for your buck, you'll take away actionable tips to refine your media strategy.
Want more expertise from Austin? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.
Meet the guest
Austin is a builder - a builder of systems, processes, and teams that scale. Austin is an underdog at heart, he enjoys getting punched in the face and having to pick himself (and the pieces) up and figuring out what the next move is going to be.
He enjoys wearing a lot of hats, putting out fires, and making every last second of the day count. Austin was the second marketing at Bolt, where he contributed to the funnel acceleration of $50B and GMV of deals in the pipeline, Austin is currently the Head of Marketing at Arc, the digital bank for startups.
Meet the host
Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.
Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.
Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.
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