Members-only B2B video marketing Video marketer's guide to becoming a t-shaped marketer T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped video marketers....
Members-only Events Revenue Marketing Summit | London | December 1-2, 2022 🗓 Date: December 1-2, 2022 📍Venue: 133 Houndsditch What is Revenue Marketing Summit? 🤔 We will be assembling Revenue marketing experts from the world’s...
Members-only Lead nurturing The biggest challenges for lead nurturing Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!...
Members-only Convince the boss London Use this handy template to get your budget request over the line and mingle with 100+ Revenue Marketers at the Revenue Marketing Summit...
Members-only Demand gen How to build a successful demand generation campaign A demand generation strategy can inform an audience about a problem they might be facing, and share the solution with them. Here's how you can build that strategy....
Members-only Revenue marketing 7 KPIs for revenue marketers As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing....
Members-only Customer segmentation: What is it and how does it help? Customer segmentation is a useful tactic to better align tools and strategies with your target customers. In this article, we deep dive into segmentation....
Members-only B2B marketing B2B Basics: Key B2B marketing terms explained Jargon, eh? Every industry has it. Those terms, phrases, and acronyms chucked around in closed circles as shorthand for complicated ideas. Marketing, and particularly B2B marketing is no different....
Members-only Demand gen Demand gen vs lead gen: What’s the difference? Demand generation and lead generation are two inbound marketing strategies that can be used in tandem to create a successful marketing campaign. In this article, we’ll take a closer look at both of these terms and the crucial differences between them....
Members-only Revenue marketing Improving the customer journey with revenue marketing It's no secret that the customer journey is a key factor in marketing success. However, creating a seamless experience for customers can be difficult. That's where revenue marketing comes in. In this article, we’ll discuss how you can use revenue marketing to improve your customer journey!...
Members-only Agile marketing Your guide to agile marketing Agile marketing is a popular marketing strategy shown to improve productivity. In this guide, we take an in-depth look at agile marketing....
Members-only Revenue marketing Bridging the gap between your revenue-generating teams At SEC's Chief Revenue Officer Summit in September 2021, industry leaders from around the world shared their knowledge. One of the top talks of the week was a panel discussion all about communication gaps between revenue-generating teams....
Members-only B2B marketing UX designer's guide to becoming a t-shaped marketer Honing your skills as a marketer means expanding outside of your usual skillset and the comfort zone of your niche. If you're a UX designer, here's how you can become more t-shaped....
Members-only Membership content Winning the battle between marketing and sales The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed. Our panelists discuss how they navigate their relationship with sales and their tips for keeping the peace....
Members-only Membership content Closing the gap between revenue teams Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams and align customer-facing teams....
