Marketing and sales have always been intertwined, but the relationship is more important than ever. In this article, we take you through the different stages of the sales cycle and how marketing can provide support at each junction....

As part of our State of B2B branding report from this year, we took a look at how marketers perceive the importance of their brand to their customers. Discover just a snapshot of our findings....

Are you looking to grow your organization? If so, you need a demand gen strategy. In this article, we look at different demand gen strategies....

Think marketing is all about your customers? According to Tim Parkin, you're thinking about it all wrong. Instead, you need to be looking inwards....

A revenue driven-marketer works with data to prove the impact of marketing initiatives in attracting new leads, converting them into customers, and retaining their business. Here are 6 tips to help you harness your inner revenue-driven marketer....

Looking to up your event marketing game? With 81% of marketers planning to host live events in 2022, now might be the perfect time to get into the events scene....