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B2B marketing

Marketing and sales alignment: KPIs and integrated funnel

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Account-based marketing

Leverage social media for account-based marketing

Carter Hostelly takes us through how to leverage social media to support your ABM initiatives....

Demanding skills for marketers of today and tomorrow | Let’s Talk Revenue Marketing | Eve Chen & Jacqui Olver

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Podcasts

Demanding skills for marketers of today and tomorrow | Let’s Talk Revenue Marketing | Eve Chen & Jacqui Olver

Marketing needs to modernize a specific set of capabilities and mindsets, especially with the recent waves of mass sackings from Big Tech. In this episode, Eve Chen is joined by Strategic Marketer Jacqui Olver to discuss these in-demand skills....

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Revenue marketing

Essential skills for revenue marketing

In our Ones to Watch 2023 report, we asked our nominees what skills they felt were essential for every revenue marketer. You can read the answers to this essential question right here....

Myths debunked – Separating facts from fads in demand generation

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Membership content

Myths debunked – Separating facts from fads in demand generation

In this article taken from a talk at our Revenue Marketing Summit London, Dan Jackson-Whiteside takes us through the myths of demand gen....

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