Data is the lifeblood of effective marketing in 2024, but collecting that precious data requires having the right tools for the job.
When it comes to tools for data collection, startups, scaleups, and enterprise companies each have different needs based on their business size and resources.
For startups just embarking on their data collection journey, basic tools like surveys, web analytics, and social media monitoring provide ample information to get started.
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As scaleups grow, more advanced tools like CRM systems, A/B testing, and heat mapping offer deeper insights to optimize the customer experience.
Enterprise companies with huge databases require sophisticated business intelligence software to slice and dice data for nuanced analysis and segmentation.
No matter the business size, having the right data collection tools provides the insights needed to chart the best path forward. Like a trusty compass guiding explorers to hidden treasures, these tools point marketing teams toward richer customer and market understanding.
This is why, with the help of revenue marketing experts, we have built this list of 18 tools for data collection. Check it out, and embark on an expedition to discover data insights that will unlock business growth!
Start-ups
Seamless.ai
Seamless.ai is an intelligent support platform designed to help startups deliver better customer experiences. Features include shared inboxes, helpdesk, live chat, and CRM capabilities.
Seamless.ai provides an affordable all-in-one solution for lean startups to streamline customer support operations. The system automates repetitive tasks so small teams can focus on providing quality service.
Mention
Mention is a media monitoring platform that allows startups to track brand mentions and sentiment across the web. Features include news monitoring, keyword alerts, and influencer discovery.
Mention enables small startups to keep a pulse on conversations about their brand online with an easy-to-use and affordable monitoring solution. Insights help teams engage with prospects and influencers.
SurveyMonkey
SurveyMonkey provides an easy-to-use online survey platform for startups to gather customer, employee, and market insights. Features include survey building, distribution, analysis tools, and integrations.
SurveyMonkey empowers early-stage companies to create and manage feedback surveys without extensive expertise. Affordable plans provide access to robust features and support.
*NB: These prices were converted from GBP.
Lead411
Lead411 offers a sales intelligence platform tailored for startups seeking to expand their pipelines. Key features include lead and company data, email finder tools, and real-time alerts.
Lead411 provides an easy way for sales teams to identify prospects and supercharge outbound campaigns. Competitive entry-level pricing removes barriers to early-stage growth.
Adapt
Adapt is a workflow automation platform designed to help streamline operations for high-growth startups. Features include building visual workflows, custom reporting, third-party app integration, and process analytics.
Adapt allows startups to quickly eliminate manual processes without taxing limited engineering resources. Tailored pricing plans make workflow automation accessible for early-stage companies.
Magpi
Magpi is a mobile-first data collection system tailored for startups and small research teams. Features include forms, surveys, offline data capture, analytics, and dataset management.
Magpi provides a way for organizations to gather field insights without extensive in-house expertise. The Basic plan offers premium features to support a variety of use cases.
Surveysparrow
Surveysparrow is an online survey and questionnaire builder designed for startups. Features include customizable surveys, data analysis tools, and automated workflows.
Surveysparrow offers an easy-to-use and budget-friendly solution for early-stage companies to quickly create surveys with custom branding. Powerful analytics help turn insights into action.
Content Snare
Content Snare is a web content capturing and archiving tool tailored for bootstrapped startups and individuals. Features include full-page archiving, smart content extraction, cloud storage, and team collaboration.
Content Snare offers an affordable way for early-stage companies and solopreneurs to save web pages and extract article text without added engineering costs. An intuitive interface makes it easy to use.
Zonka Feedback
Zonka Feedback is an employee feedback and engagement platform tailored for high-growth startups. Features include pulse surveys, anonymous messaging, action planning, and benchmarking.
Zonka Feedback offers an affordable way for companies to gather candid insights and measure team health, even with very lean teams. Quick set-up and easy access remove friction.
Typeform
Typeform offers an online survey and form builder designed for budgeting startups seeking engagement. Features include interactive survey/form templates, built-in analytics, and logic branching.
Typeform provides startups with easy-to-use tools to create stylish, conversational data collection experiences at low to no cost.
Scale-ups
Segment
Segment provides a customer data infrastructure platform that enables high-growth companies to manage and route all data from one location. Features include data processing, routing, and governance.
Segment allows brands to create a scalable data foundation as they grow. Without engineering lift, companies can centralize data and integrate tools with just a few lines of code.
Lead Forensics
Lead Forensics is a lead generation platform using IP identification to reveal anonymous website visitors for B2B companies. Features include lead contact data appended in real-time.
This platform provides growing B2B brands with a unique solution to unlock the buyer journey and generate high-quality leads.
BuzzSumo
BuzzSumo is a social media analytics platform with robust capabilities to uncover influencers and monitor content performance. Features include competitor benchmarking and trends discovery.
BuzzSumo provides enterprise-level analytics in an intuitive package so growing brands can optimize social and content strategies.
Clearbit
Clearbit is a B2B data enrichment platform that allows scaling organizations to unlock target account insights for outreach. Features include finding employee contacts, attributes, and technologies.
Clearbit provides go-to-market teams with quality data to personalize engagement as lead volumes grow. Self-service plans provide flexible scaling.
Leadfeeder
Leadfeeder identifies and qualifies anonymous site visitors as leads via B2B data enrichment. Features include lead alerts, contact information, and integrations.
Leadfeeder allows mid-market companies to generate more high-intent leads from their web traffic. Scalable plans deliver ROI as lead volume grows.
Enterprise
Validity
Validity offers an enterprise-grade platform combining data quality tools and B2B contact data. Features include duplicate detection, data enrichment, and monitoring.
Validity provides the tools and data quality for large organizations to maintain accuracy as databases scale into the millions.
Apollo.io
Apollo is an AI-powered B2B data provider designed for large enterprises. Database includes over 250 million contacts and over 14 billion interactions. Custom onboarding and data delivery tailored to each customer.
Apollo.io enables large organizations to integrate high-quality B2B data into any system or application. Their enterprise-level support and customized delivery ensures seamless adoption.
GoSpotCheck
GoSpotCheck offers mobile data collection and analytics solutions tailored for enterprise brands. Features include mobile forms, surveys, and retail execution tools. Dedicated support and administration. GoSpotCheck provides the tools large organizations need to gather field insights at scale.
Want more tool recommendations like this?
Get recommendations for an array of tools in eight more categories including account-based marketing, customer relationship management, and demand generation, in our Revenue Marketing Tools of Choice report.
Let this report provide a launchpad to explore, experiment, and ignite your imagination - then zero in on the tools that specifically address your needs. Keep your tech stack nimble to adapt to new challenges that arise.
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