This article originates from a presentation at the Revenue Marketing Summit in London, 2022. Catch up on this presentation, and others, using our OnDemand service. For more exclusive content, visit your membership dashboard.
While revenue marketing has only emerged as a concept fairly recently, it’s something I've been actively working toward for years.
One thing that we all need to keep in mind is that it's not all about metrics, reporting, and KPIs – the ultimate goal is to boost acquisition and sales. And how do we do that? Via an elevated customer experience.
Here’s a fun statistic: 86% of buyers are willing to pay more for a great customer experience. We all know this from our own experiences as consumers.
Brand loyalty and customer experience are closely connected, which means that your job doesn't stop when a lead enters your CRM; it’s only just begun.
Whether you're in B2B or B2C, you’ll be cross-selling and upselling, and if you get the customer experience right, those buyers will remain loyal to you.
With that in mind, I’ll line up the five key trends you should be harnessing in 2023 whether you’re in B2B or B2C, and give you a few tips on how to harness these trends to boost your customer experience and drive your revenue marketing efforts.
These five key trends are:
- Omnichannel personalization
- Virtual Reality
- Artificial Intelligence and Internet of Things
- Data privacy
- eCommerce
So, let’s get into it!
Key trend one: Omnichannel personalization
To provide a bit of context, let’s look at a couple of stats that show why personalization is so important in marketing today.
