Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!
How is product marketing connected with sales and marketing?
In PMA's 2021 State of Product Marketing report, PMMs were asked about their job roles previous to product marketing. In this article, we’ll be taking a deeper look at the relationship between product marketing, sales, and marketing....
How to avoid common messaging and positioning mistakes
Messaging and positioning are two of the most important parts of developing a product marketing strategy. Yet, it’s easy to make mistakes that could easily be avoided. In this article, we’ll be exploring how to optimize your messaging and positioning techniques....