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How you can go from data-driven to data-informed with Eve Chen and Tim Cakir


Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters?

In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with Tim Cakir, CEO of TaskDrive. They discuss the pitfalls of relying too much on data when making marketing decisions and share tips for becoming "data-informed" vs just data-driven.

About Tim

Tim Cakir is the CEO of TaskDrive. He is proud to have a track record that includes securing 1.7 million euros in Horizon 2020 funding for two startups and growing one startup's monthly recurring revenue from $80k to $300k in less than 18 months.

He has also completed numerous projects, including implementing OKRs, building company dashboards, rebranding, and launching new products.

About Eve

A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience in global organizations.

Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into high-performing systems with a methodical approach by building a robust growth engine to exceed their goals. Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler.

Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.

Be on the podcast

Did you enjoy this episode of Let’s Talk Revenue Marketing? If so, make sure you subscribe so you can always catch the latest episodes!

If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear as a guest? Or do you know someone else who does? Contact charley@revenuemarketingalliance.com with your pitch.

Written by:

Charley Gale

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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How you can go from data-driven to data-informed with Eve Chen and Tim Cakir