Data and analytics

Keith Povey, Director of Revenue Marketing at Panaseer, explores how data can inform and enhance creative efforts....

Effectively measuring the success of your growth marketing strategies is vital for achieving sustainable results. The key lies not only in collecting data but in turning that data into actionable insights that propel your business forward....

Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....

I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead....

North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy....

While data and creativity are often seen as at odds, Keith argues they go hand-in-hand. Data provides the foundation for creativity by revealing patterns and trends that inform the direction creative efforts should take....

Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs. Rather than taking a one-size-fits-all approach, segmentation allows you to gain a deeper understanding of your ideal customers and what motivates them....

Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics....

Tired of flying blind without strategic insights into your sales data? It's time to boost your revenue marketing with revenue analytics....

Database building made easy! Our insider tips transform list-building from daunting to effortless, unveiling data goldmines for marketing magic....

Paolo Negrini, Adobe's Head of Marketing Ops, Tech & Analytics, discusses business transformation in marketing & sales and building an adaptive RevOps framework to drive revenue....

Islam Gouda explains why revenue marketers should focus less on revenue, and broaden how they measure success....

Learn how experimentation can improve your revenue growth and help you to learn about your customer through quantitative and qualitative research....

Amy Hanan, CMO at LRN, and Daniel Frohnen, CMO at UpKeep discuss everything MarTech in this writeup of a panel discussion....

Genson Glier, COO of TogetherAI, takes a deep dive into the world of marketing stacks, what they are, why they’re important, and how to build one for your business....