Members-only Data and analytics How you can go from data-driven to data-informed I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead....
Members-only Data and analytics What is a North Star metric in marketing? North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy....
Members-only Podcasts Data and creativity: A match made in marketing heaven, with Keith Povey While data and creativity are often seen as at odds, Keith argues they go hand-in-hand. Data provides the foundation for creativity by revealing patterns and trends that inform the direction creative efforts should take....
Members-only Data and analytics Customer segmentation: What is it and how does it help? Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs. Rather than taking a one-size-fits-all approach, segmentation allows you to gain a deeper understanding of your ideal customers and what motivates them....
Members-only Data and analytics 3 ways revenue analytics can drive exponential growth Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics....
Members-only Data and analytics What is revenue analytics? - Examples inside Tired of flying blind without strategic insights into your sales data? It's time to boost your revenue marketing with revenue analytics....
Members-only Data and analytics How to build a B2B marketing database from scratch Database building made easy! Our insider tips transform list-building from daunting to effortless, unveiling data goldmines for marketing magic....
Members-only Data and analytics Scaling your business with Revenue Operations Paolo Negrini, Adobe's Head of Marketing Ops, Tech & Analytics, discusses business transformation in marketing & sales and building an adaptive RevOps framework to drive revenue....
Members-only Podcasts Revenue marketers should broaden how they measure success with Islam Gouda Islam Gouda explains why revenue marketers should focus less on revenue, and broaden how they measure success....
