Members-only AI & Automation The rise of AI talking avatars: Enhancing customer interactions and engagement The rise of AI talking avatars has revolutionized customer interactions, taking personalized engagement to new heights. In this article, we’ll explore AI talking avatar tools in creating dynamic and engaging experiences....
Members-only AI & Automation How AI is changing the face of paid search See how we harness AI to revolutionize paid search at The Alliance - optimizing campaigns and enhancing user experience unlike ever before....
Members-only Team alignment Fostering a better relationship with the sales team with Rodolfo Yiu In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team....
Members-only B2B marketing How to create a B2B marketing strategy In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy....
Members-only Team alignment Why the future of marketing is cross-functional and customer-obsessed Companies must be customer-obsessed, and have a cross-functional approach that involves all aspects of the organization. Read on to learn more....
Members-only Lead generation 14 effective data-driven lead generation strategies Are you tired of chasing after leads with little to no results? In this guide, we’ll explain some amazingly workable data-driven lead generation strategies that can skyrocket your success....
Members-only Marketing attribution Implementing marketing attribution at your organization with Nic Zangre Unravel the secrets of marketing attribution and its profound impact on revenue marketers. Discover how platforms can bridge the gap, uncover essential skills for mastering marketing attribution, and uncover a wealth of intriguing insights....
Members-only AI & Automation The role of machine learning in direct marketing Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data....
Members-only Demand gen 5 tactics you can implement to enhance the customer experience Here are 5 key trends you should be harnessing in 2023 to boost your customer experience and drive your revenue marketing efforts....
Members-only Case studies Aristomenis Capogeannis’ experience as a speaker at the Revenue Marketing Summit Join us as we unravel Ari Capogeannis' experience as a speaker at the Revenue Marketing Summit in Las Vegas....
Members-only AI & Automation ChatGPT prompts for marketing Here are some ChatGPT marketing prompts to enhance your marketing techniques and provide you with accurate responses that align with your goals....
Members-only Data and analytics Revenue marketers should broaden how they measure success with Islam Gouda Islam Gouda explains why revenue marketers should focus less on revenue, and broaden how they measure success....
Members-only Leadership The importance of building a creative culture as a CMO In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....
Members-only AI & Automation The right way to harness generative AI for content creation How can you leverage generative AI for content creation and planning? Read more to find out....
Members-only Leadership What are the best practices and challenges when hiring internally for developer marketing roles? Hiring a developer marketer or advertising for DevRel jobs? Take a look at the best practices you should follow and the challenges in your way....
