Members-only AI The role of machine learning in direct marketing Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data....
Members-only Events marketing What is B2B event marketing? - Your complete guide Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more....
Members-only Retention marketing Improving retention through inter-departmental collaboration Collaborating with other departments is vital to customer retention. It’s common for marketers to make the mistake of focusing on supporting clients only up until they’re passed on to the sales team....
Members-only Events marketing How to build engagement for virtual and hybrid events It’s hard to engage an event audience in an online environment. But don’t panic, this article will provide you with some engagement-building activities that you can use to prevent your audience from gazing into space at your next virtual/hybrid event....
Members-only B2B video marketing The big trends for B2B video in 2022 This article will provide you with what the hottest trends are in B2B video marketing, both now and what to look forward to in 2022....
Members-only What types of activities should you have at your B2B marketing event? To fully harness the power that a marketing event can have for your business, you need to ensure that your event is interactive, engaging, and allows for a fun, positive, and educational attendee experience....
Members-only Agile marketing How to run and structure effective agile team meetings Your employee's time is vital. To be agile in your marketing, you need to host team meetings that are quick, well organized, and productive....
Members-only Account-based marketing How to strategize for ABM This article will provide you with an overview of what your strategy should look like and what you should be focusing on to make your ABM campaign effective....
Members-only Retention marketing How to boost your customer retention with social media Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand....
Members-only Retention marketing How is email marketing important to improving customer retention? When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...
Members-only Account-based marketing The important KPIs to get the most from ABM To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....
Members-only Events marketing B2B marketing events strategies: before, during, and after This article will provide you with everything you need to know about what your B2B events strategy should look like in different stages....
Members-only Account-based marketing Which channels should you focus on for ABM? So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it?...
Members-only AI Taking your marketing further with machine learning Machine learning will do all the messy data analysis for you, so you can focus your time and energy on the tasks that you actually want to do!...
Members-only The best types of customer retention programs and how they could help your B2B Brand This article will provide you with some of the best programs that you can implement into your business to help increase your customer retention rates....