Saima Chadney

Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data....

Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more....

Collaborating with other departments is vital to customer retention. It’s common for marketers to make the mistake of focusing on supporting clients only up until they’re passed on to the sales team....

It’s hard to engage an event audience in an online environment. But don’t panic, this article will provide you with some engagement-building activities that you can use to prevent your audience from gazing into space at your next virtual/hybrid event....

This article will provide you with what the hottest trends are in B2B video marketing, both now and what to look forward to in 2022....

To fully harness the power that a marketing event can have for your business, you need to ensure that your event is interactive, engaging, and allows for a fun, positive, and educational attendee experience....

Your employee's time is vital. To be agile in your marketing, you need to host team meetings that are quick, well organized, and productive....

This article will provide you with an overview of what your strategy should look like and what you should be focusing on to make your ABM campaign effective....

Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....

This article will provide you with everything you need to know about what your B2B events strategy should look like in different stages....

So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it?...

Machine learning will do all the messy data analysis for you, so you can focus your time and energy on the tasks that you actually want to do!...

This article will provide you with some of the best programs that you can implement into your business to help increase your customer retention rates....