In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team.
Key talking points
In this episode, the pair discuss:
- How the marketing team is structured at Recharge
- Metrics that Rodolfo's team measures, from both an inbound and outbound perspective
- KPIs they're working toward to help change pipeline creation to revenue creation
- What revenue marketers can do to drive sales and marketing alignment
- What non-SaaS industries can learn from the SaaS industry
- What sales can do to make revenue marketing work
And a whole lot more...
A little about the guest
Rodolfo Yiu is a B2B SaaS marketing leader who is passionate about the interaction of marketing and technology. Prior to Recharge, he was at Okta building digital teams and was the first marketer in a couple of early-stage startups.
Outside of work, he enjoys exercising and spending quality time with his family in San Francisco.
Want expertise more from Rodolfo? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.
A little about the host
Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.
Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.
Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.
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