x close
Nothing to display...
2 min read

Fostering a better relationship with the sales team | Let's Talk Revenue Marketing | Paul Sweeney and Rodolfo Yiu


In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team.

Key talking points

In this episode, the pair discuss:

  • How the marketing team is structured at Recharge
  • Metrics that Rodolfo's team measures, from both an inbound and outbound perspective
  • KPIs they're working toward to help change pipeline creation to revenue creation
  • What revenue marketers can do to drive sales and marketing alignment
  • What non-SaaS industries can learn from the SaaS industry
  • What sales can do to make revenue marketing work

And a whole lot more...  

A little about the guest

Rodolfo Yiu

Rodolfo Yiu is a B2B SaaS marketing leader who is passionate about the interaction of marketing and technology. Prior to Recharge, he was at Okta building digital teams and was the first marketer in a couple of early-stage startups.

Outside of work, he enjoys exercising and spending quality time with his family in San Francisco.

Want expertise more from Rodolfo? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.

A little about the host

Paul Sweeney

Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.

Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.

Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.

Be on the podcast

Did you enjoy this episode of Let’s Talk Revenue Marketing? If so, make sure you subscribe so you can always catch the latest episodes!

If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear as a guest? Or do you know someone else who does? Contact charley@revenuemarketingalliance.com with your pitch.

Written by:

Charley Gale

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

Read More
Fostering a better relationship with the sales team | Let's Talk Revenue Marketing | Paul Sweeney and Rodolfo Yiu