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Implementing marketing attribution at your organization | Let's Talk Revenue Marketing | Eve Chen and Nic Zangre


Unravel the secrets of marketing attribution and its profound impact on revenue marketers. Discover how platforms can bridge the gap, uncover essential skills for mastering marketing attribution, and uncover a wealth of intriguing insights.

Key talking points

Join host Eve Chen as she sits down with Nic Zangre, VP, Customer Success & Revenue Operations at CaliberMind, to discover:

  • What is marketing attribution
  • Why it's important for marketers
  • How platforms can help bridge the gap
  • How to implement attribution at your organization

And a whole lot more.

Plus, don't miss their fascinating conversation on key stats and revelations from the latest State of Revenue Marketing report. Download the report now and get ready to revolutionize your marketing game.

Meet the guest

Nic Zangre

Nic is a founding member of CaliberMind, the leading platform used to streamline B2B revenue marketing analytics for ABM, funnels, and attribution.

A RevOps “Jedi Master” with over 20 years of experience, he has led teams to win multiple industry awards-- including both Eloqua and Marketo Partner of the Year. He has held marketing technology positions at Microsoft and AdRoll and has two degrees from Boston College.

Nic currently oversees Customer Success at CaliberMind, helping others achieve revenue marketing nirvana.

Meet the host

Eve Chen

A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience in global organizations.

Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into high-performing systems with a methodical approach by building a robust growth engine to exceed their goals. Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler.

Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.

Be on the podcast

Did you enjoy this episode of Let’s Talk Revenue Marketing? If so, make sure you subscribe so you can always catch the latest episodes!

If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear as a guest? Or do you know someone else who does? Contact charley@revenuemarketingalliance.com with your pitch.

Written by:

Charley Gale

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Implementing marketing attribution at your organization | Let's Talk Revenue Marketing | Eve Chen and Nic Zangre