Erika Cruz

Erika Cruz is a content writer. With her expertise in crafting compelling copy and engaging content, Erika helps clients build their brands and connect with their target audience.

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Marketing attribution: Streamlining every customer touchpoint

Marketing attribution isn’t just a tool; it’s a storyteller, revealing the narrative of how each engagement leads to a sale. In this article, we'll take you through how to leverage attribution models....

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Lead generation

14 effective data-driven lead generation strategies

Are you tired of chasing after leads with little to no results? In this guide, we’ll explain some amazingly workable data-driven lead generation strategies that can skyrocket your success....