Will Whitham

Learn to segment your B2B market like a pro with our guide. Find the approach that taps into your customers' core motivations....

Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing....

Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results....

B2B marketing revolves around building trust. Learn how to build trust and build relationships with your audience for success. Read more....

What does a retention marketing manager do? Learn their key responsibilities, must-have skills, and how hiring one can increase customer LTV....

Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

Read over 100 definitions in our glossary of revenue marketing terms to help you navigate the complex world of marketing with ease....

Austin Beveridge shares his experience as the "Growth guy" at Bolt, and how he's applying those lessons as Head of Marketing at Arc Technologies....

In this podcast write-up, Mary Costa shares her insights on how and why you need to set up feedback loops for your organization's customers....

Things CMOs know: brand marketing is extremely valuable for growing an organization. Things CMOs can struggle with: convincing stakeholders that it's worth investing in brand marketing....

Think marketing is all about your customers? According to Tim Parkin, you're thinking about it all wrong. Instead, you need to be looking inwards....

Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit....

We’re going to take a look at how you can tackle the major challenges of accounts-based marketing by making sure your marketing department is coordinating properly with other departments, and which ones are the most important....

Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. It needs to be clear who takes ownership of what and who reports to whom if you’re going to be successful with ABM....