Hannah Wesson

Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more....

Effectively measuring the success of your growth marketing strategies is vital for achieving sustainable results. The key lies not only in collecting data but in turning that data into actionable insights that propel your business forward....

So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that....

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how SEO execes can become t-shaped by broadening their marketing skill set....

Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....

An effective content strategy isn’t just about consistently producing articles, videos, or podcasts; it’s about crafting compelling experiences that resonate with your target audience and drive growth....

Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....

Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....

Craft a seamless customer experience with proven revenue marketing strategies. Engage users, maximize lifetime value, increase sales....

Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand....

As we head into 2024, it’s time to look at all the emerging (and continuing) trends in B2B marketing....

Struggling to see results from email campaigns? Our proven tips help increase clicks, engagement, and sales for your next email....

Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins....

Unlock 2024 B2B social media trends: Elevate your strategy, outperform the competition, and stay ahead!...