Hannah Wesson

Marketing has always been closely tied to sales. In this infographic, we outline how to market throughout the sales cycle....

ABM strategies come in handy as a tool for boosting sales and increasing revenue. In this article, we take you through how it can be utilized to optimize the buyer experience and increase overall revenue growth....

It’s super common for marketing and sales to be misaligned. In this extract from our Marketing and Sales Alignment playbook, we’ll take you through some key ways to get these teams aligned....

Know someone in the revenue marketing space who has really blown you away this year? Nominate them for our Ones to Watch in 2023!...

As part of our State of B2B branding report, we took a close look at how B2B brands are building brand awareness. Read a snapshot of our findings here....

Discover which activities marketers see the most success with for building brand awareness in this infographic taken from our State of branding report....

Many organizations struggle to get their marketing and sales teams aligned. That's why we're delighted to introduce our Marketing and Sales Alignment Playbook!...

So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that....

As part of our State of B2B branding report, we took a close look at how B2B brands are building brand awareness. Read a snapshot of our findings here....

Marketing and sales have always been intertwined, but the relationship is more important than ever. In this article, we take you through the different stages of the sales cycle and how marketing can provide support at each junction....

As part of our State of B2B branding report from this year, we took a look at how marketers perceive the importance of their brand to their customers. Discover just a snapshot of our findings....

Are you looking to grow your organization? If so, you need a demand gen strategy. In this article, we look at different demand gen strategies....

Are you a revenue marketer (or aspiring to be)? If so, be a part of the report transforming the revenue marketing landscape! Fill out our survey today....

T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped video marketers....

Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!...