Hannah Wesson

Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!...

As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing....

It's no secret that the customer journey is a key factor in marketing success. However, creating a seamless experience for customers can be difficult. That's where revenue marketing comes in. In this article, we’ll discuss how you can use revenue marketing to improve your customer journey!...

Agile marketing is a popular marketing strategy shown to improve productivity. In this guide, we take an in-depth look at agile marketing....

Honing your skills as a marketer means expanding outside of your usual skillset and the comfort zone of your niche. If you're a UX designer, here's how you can become more t-shaped....

Discover what branding experts have to say about branding in B2B, how they’re doing branding, and how successful they’ve been with our State of B2B branding report!...

It's no secret that the marketing landscape is changing. One of these adaptations is moving away from traditional marketing toward a revenue marketing model. In this article, we will discuss what revenue marketing is, and outline the advantages it has over traditional marketing....

Since January 2021, B2BMA has been uniting passionate B2B marketers all over the world. And while this is still very much the case, we're undergoing a rebrand to become: Revenue Marketing Alliance!...

When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....

Revenue marketing aligns marketing and sales toward the common goal of generating revenue. Find out everything you need to know about revenue marketing....

T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped paid media execs....

Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....

Video content is a major player in B2B marketing, with so many people choosing it as their preferred medium of content consumption. In this episode B2B Bite-sized, Neha Pujari takes us through the alluring draw of personalized video marketing....

Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how SEO execes can become t-shaped by broadening their marketing skill set....