Members-only Leadership Building and managing a remote revenue marketing team Learn the importance of building and managing a remote revenue marketing team - and how to do it correctly and successfully....
Members-only Podcasts AI applications in the B2B marketing world | Let's Talk Revenue Marketing | Eve Chen and David Cyrus In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world....
Members-only Brand strategy How to build B2B brand awareness Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more....
Members-only Brand strategy How the right brand strategy can drive performance marketing Boost revenue growth! Link branding with performance marketing using data. Show branding drives financial success....
Members-only Digital marketing & advertising 7 mobile marketing tactics: Tapping into revenue opportunities on the go Learn how to boost revenue with 7 mobile marketing strategies and discover the best ways to engage customers on the go and grow your business....
Members-only Digital marketing & advertising What is pay-per-click? An introduction to PPC Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads....
Members-only Data and analytics An inside look at Adobe's revenue operations function Paolo Negrini, Adobe's Head of Marketing Ops, Tech & Analytics, discusses business transformation in marketing & sales and building an adaptive RevOps framework to drive revenue....
Members-only Lead generation MQL and SQL: Unpacking sales and marketing-qualified leads In this article, we’ll delve into an approach to understanding and leveraging the potential of MQLs and SQLs for marketers seeking unparalleled revenue growth....
Members-only Brand strategy The importance of brand experience (BX) Discover the importance of brand experience to your marketing and organization, and what you can learn from real-life brands that do it successfully....
Members-only Reports Help shape the ultimate list of revenue marketing tools As a revenue marketer, you know which tools help you succeed. Nominate your go-to revenue marketing tools by taking our quick 3 minute survey....
Members-only Retention marketing What is a retention marketing manager? What does a retention marketing manager do? Learn their key responsibilities, must-have skills, and how hiring one can increase customer LTV....
Members-only Field marketing How to build an experiential marketing strategy (with examples) Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories....
Members-only AI & Automation Generative AI and revenue marketing eBook Boost conversions, optimize campaigns, and maximize your revenue growth with the ultimate eBook on leveraging generative AI in marketing....
Members-only Customer acquisition How to connect with buyers using category entry points Learn more about how to link buying situations to brand sales, and become introduced with a concept called category entry points....
Members-only Lead generation Website optimization for lead generation: A step-by-step guide In this article, we're going to dive into all the nooks and crannies of optimizing your website for lead generation....
