Katherine Lamb

Katherine was the Global Head of B2B Marketing Strategy at HSBC.

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Membership content

Is AI coming for my job?

Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing....

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Branding

How brand drives revenue

Boost revenue growth! Link branding with performance marketing using data. Show branding drives financial success....

Revenue Marketing Alliance is on a mission to leverage the power of community to accelerate the impact of revenue marketing for businesses. We want to inspire and inform your journey and provide the tools you need to innovate and propel your growth.