Rebecca Stewart

Looking to up your event marketing game? With 81% of marketers planning to host live events in 2022, now might be the perfect time to get into the events scene....

If your marketing team is using agile marketing practices, then your team might have a scrum master. But you might be wondering what your scrum master is responsible for, if so, don’t worry! That’s exactly what this article is about....

A demand generation strategy can inform an audience about a problem they might be facing, and share the solution with them. Here's how you can build that strategy....

Demand generation and lead generation are two inbound marketing strategies that can be used in tandem to create a successful marketing campaign. In this article, we’ll take a closer look at both of these terms and the crucial differences between them....

One of the biggest pros of agile marketing is the decrease in silos and wider visibility across the whole company. But how can you achieve this? In this article, we’ll look at how your marketing team can align with other departments using the agile method....

Personalized marketing content is at an all-time high, with 91% of people more likely to buy from companies offering relevant recommendations. In this article, we take a look at how you can utilize bespoke content to get the most from your ABM strategy....

Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....

Still not sure what the difference is between paid and organic? Well, look no further as this article defines each term and then explains some pros and cons of each, giving you the information you need to effectively strategize a B2B social media plan for 2022....

Your team is switching from a traditional B2B marketing strategy to an account-based strategy - but what does that really mean? How will your work be different? And how might your team change?...

When setting up an agile marketing tech stack, ask yourself these questions: What should you value in an agile martech stack? What products embody the values of agile? Where do you even start?...

Want to host your own hybrid event but not sure where to start? You’re not alone, as 76.5% of event marketers have never hosted a hybrid event! Get started with our top tips on B2B hybrid events....

Trying to move your team into agile marketing but worried that you need to retrain everyone? Or completely flatten your department’s structure? Or lay off half of your team? Not so!...

Agile has recently become a buzzword in marketing, but luckily there’s no need to put your running shoes on quite yet. With 85% of marketers planning to increase agile usage in the next two years, maybe it’s time to try agile in your B2B marketing....

In marketing, AI can be used for a variety of tasks that are fairly time-consuming for a human, such as data analysis or research. The big brains at Forbes have said it’s going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!...

Being tasked with creating a B2B marketing database from scratch may be daunting. And your head may be spinning with questions such as: How do you find prospects quickly? How do you verify the information? But don’t worry! Building a database is easier than you think....