Team alignment

The most important aspects when it comes to effective alignment are making sure to speak the same language, running in the same direction, and staying professional in personal interactions....

Sales enablement is a strategy that encompasses coaching, training, content, technology, processes, and activities to support and empower sales reps to move sales opportunities forward through knowledge-based interactions with prospects....

Driving revenue and effectively managing the sales pipeline are critical components of organizational success. But who owns revenue and pipeline? Does it fall with marketing or lie within sales? Maybe it’s a combination of the two. After all, teamwork makes the dream work, right?...

MarOps (marketing operations) is an umbrella term that describes a company’s marketing program, including the people, processes, and technology....

How do you foster a culture of growth, innovation, and collaboration? The answer is as complicated as it’s simple: Put your people first....

Receiving and responding to RFPs can be an important part of the B2B marketing and sales process. But as important as they are, it’s not necessarily a term you might have heard if you’re new to the game, which can make it a daunting task to respond to your first one....

Don't let silos sabotage marketing success. It's time for an alignment check-up to fully leverage your team's talents. Unify your marketing for dramatically better results....

Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins....

Learn the importance of building and managing a remote revenue marketing team - and how to do it correctly and successfully....

In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team....

Gain valuable marketing insights from CMO Tara Robertson of Bitly. Discover how to influence culture, communicate strategies, invest in branding, and build high-performing teams for impactful results....

It's no secret that a well-aligned sales and marketing team can be the driving force behind a company's success. But how do you navigate the benefits and challenges of uniting these two powerhouse departments?...

The battle between sales and marketing has been raging for years. Is it a case of one team winning, or is it more of a symbiotic relationship?...

Everybody wants a high-functioning revenue marketing team. In this article taken from a panel at our Revenue Marketing Summit, discover from the best how to build high-functioning teams....

Originally a talk at our Revenue Marketing Festival, read about how our expert panel build and structure their teams to drive revenue and business growth....