Members-only Growth marketing The key stages of the growth marketing funnel + benefits and tactics From initial brand awareness to becoming a loyal advocate, the funnel visually maps out every step of the customer journey. This bird's eye view gives you an in-depth understanding of all the touchpoints to optimize for enhancing engagement....
Members-only Case studies Anton Belo's experience as an RMA summit speaker: "I had a lot of job offer requests after this event!" We caught up with Anton Belo, VP of Growth Marketing at Kochava, to chat about his experience as a speaker at RMA’s Las Vegas summit....
Members-only Revenue marketing Driving growth in 2024: Key revenue marketing skills and strategies Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth....
Members-only Branding How brand perception drives unbreakable customer advocacy and loyalty The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values....
Members-only Retention marketing What is selective retention in marketing? Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....
Members-only Podcasts Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu Carlota Feliu, Head of Marketing at HP, gives us the lowdown on what it takes to keep prospects engaged and deals moving over those stretched-out 12-18-month evaluation periods....
Members-only Case studies “Being part of RMA’s vibrant community has truly enriched my career” The wealth of resources, networking opportunities, and educational support available through RMA's community can significantly enhance your career trajectory and professional success....
Members-only Revenue marketing Top-down vs. bottom-up budgeting Your marketing budget isn't just a collection of numbers on a spreadsheet; it's the fuel that powers your ability to connect with your audience, amplify your brand's voice, and ultimately drive growth....
Members-only Revenue marketing 6 ways partner marketing drives revenue growth Partner marketing is nothing short of a strategic win for driving revenue growth. Collaboration lets you tap into new markets, expand your reach, and amplify your brand impact, which all works together to drive revenue and growth....
Members-only Account-based marketing Important KPIs to get the most from ABM (account-based marketing) + examples To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....
Members-only Team alignment Revenue and pipeline ownership: Sales vs. marketing Driving revenue and effectively managing the sales pipeline are critical components of organizational success. But who owns revenue and pipeline? Does it fall with marketing or lie within sales? Maybe it’s a combination of the two. After all, teamwork makes the dream work, right?...
Members-only Revenue marketing How to negotiate your marketing budget Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....
Members-only Revenue marketing What is a t-shaped marketer? Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....
Members-only Retention marketing How customer referrals can drive organizational growth From increased sales and higher conversion rates to enhanced lifetime value and competitive advantage, customer referrals are the ultimate form of peer-influence marketing....
Members-only Team alignment What is MarOps (marketing operations)? MarOps (marketing operations) is an umbrella term that describes a company’s marketing program, including the people, processes, and technology....