keep

So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that....

Did you know that a 5% increase in customer retention can lead to more than a 25% boost in profit? Let's look at retention strategies that work....

If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base....

Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives....

Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement....

Creating posts and selling on social media is great, it gets even better with a little fuel. Enter, paid social media ads....

Video marketing is no longer “nice to have.” Platforms like TikTok, Instagram, and YouTube revealed what users want, and that's engaging, entertaining, and value-driven video content....

Keith Povey, Director of Revenue Marketing at Panaseer, explores how data can inform and enhance creative efforts....

Strategic product marketing generates more and better leads, higher conversion rates, and larger deal sizes, boosting your revenue marketing....

SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors. It also allows you to make objective decisions on your strategies....

Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide....

Discover insights for maximizing the ROI of content marketing, strategies that have succeeded, common pitfalls to avoid, and how to effectively communicate the value of these initiatives to the CFO....

With field marketing, you're not just promoting a product – you're creating experiences that stick. You're building trust, gathering invaluable feedback, and becoming an active part of the community....

Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....

Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. It needs to be clear who takes ownership of what and who reports to whom if you’re going to be successful with ABM....