It's not crazy to say the majority of B2B marketing activities have lead generation in mind. It covers all the processes you take to get the right people and organizations into your marketing funnel, with the aim for them to eventually become your customers. So yeah, pretty darn important!
Revenue Marketing Alliance is on a mission to leverage the power of community to accelerate the impact of revenue marketing for businesses. We want to inspire and inform your journey and provide the tools you need to innovate and propel your growth.