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In this article, we'll demystify the jargon around metrics and cut through the confusion to highlight the most important KPIs for optimizing customer acquisition....

So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it?...

Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact....

Dive deeper into the wonders of guerrilla marketing and the exciting ways in which you can bring your marketing campaigns to life without breaking the bank....

Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before....

CMOs must build pipeline growth plans to demonstrate impact on business growth. But where do you start? Read on for more....

Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more....

Learn how to implement gamification into your incentive marketing technique to engage your audience and increase revenue for your business....

Receiving and responding to RFPs can be an important part of the B2B marketing and sales process. But as important as they are, it’s not necessarily a term you might have heard if you’re new to the game, which can make it a daunting task to respond to your first one....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs....

Discover 8 impactful ways you can bring your company's values to life by our very own Chief Marketing Officer, Bryony Pearce....

In this article, we'll delve into eight valuable insights and tips for crafting a high-performing SDR team that can be your field marketing's most potent ally, delivering substantial value to your organization....

Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing....

Sales Development Representatives can play across diverse areas of marketing. In this article, we'll explore how the strategic integration of SDRs can impact your field marketing efforts, provided you chart a clear course for their objectives and define the metrics of success....