Members-only Customer acquisition A beginner's guide to customer acquisition Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more....
Members-only B2B marketing How to build a thought leadership strategy The term thought leadership has been a bit of a buzzword over the past few years, in this guide we'll be breaking down what it really means....
Members-only B2B marketing Bridging the gap between sales & marketing Saleswhale’s Catherine Farley, Director of Marketing, and Brandon Gargan, Director of Sales, discuss bridging the gap between the two, and the nature of the relationship between the teams at Saleswhale....
Members-only Design 15 of the best design tools for non-designers Some B2B marketers have the luxury of a design team to take care of all their visuals, others wear many, many hats, and one of them at some point or another will be that of a graphic designer....
Members-only B2B marketing The 4 Ps of marketing and the marketing mix The 4 Ps of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: product, price, place and promotion....