B2B marketing

Struggling with misaligned teams and ineffective messaging? It might be time to build a better ideal customer profile (ICP). Learn from Sandeep John's experience at DataTracks, FreshWorks, and Prismforce to build, align, and leverage ICPs for maximum impact....

If you're a revenue marketer focused on B2B, there's a pretty good chance that your leadership team is focused on retention marketing....

Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....

Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....

B2B2C (business-to-business-to-consumer) refers to companies that sell to businesses, but the end users are employees or consumers....

Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more....

Learn to segment your B2B market like a pro with our guide. Find the approach that taps into your customers' core motivations....

In this article, we'll delve into eight valuable insights and tips for crafting a high-performing SDR team that can be your field marketing's most potent ally, delivering substantial value to your organization....

As we head into 2024, it’s time to look at all the emerging (and continuing) trends in B2B marketing....

Stay up to date with the hottest trends in B2B video marketing, both now and what to look forward to in 2024....

B2B marketing revolves around building trust. Learn how to build trust and build relationships with your audience for success. Read more....

Database building made easy! Our insider tips transform list-building from daunting to effortless, unveiling data goldmines for marketing magic....

Learn more about how to link buying situations to brand sales, and become introduced with a concept called category entry points....

In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy....

Video marketing is a powerful tool in B2B. In this guide, we take you through the importance of video marketing and tips for producing video....