How to improve your marketing personas
Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....
20 recommended video marketing tools for B2B marketers
From sales training and product demos to new feature announcements and quick explainer films, there are lots of use cases for videos and with the apps we’re about to run through, sharp results don’t require expertise or in some cases, even money....