Events marketing

Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more....

With the right event marketing strategies, you can target the right audience, gain their attention, and generate excitement. This infographic takes you through how to do exactly that....

We caught up with Div Manickam, ahead of her panel discussion on Creating a Scalable Global Content Marketing Strategy as part of the B2B Big Shots Panel Series....

Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....

This article will provide you with everything you need to know about what your B2B events strategy should look like in different stages....

Many countries are in the midst of vaccine rollout plans and have begun easing the lockdown restrictions put in place to combat the pandemic. However, the return of large-scale trade events still seems quite far off, with major international events being an even more distant prospect....