Branding is a pretty broad concept but it basically covers everything that builds a perception of your company. It includes logos, design, marketing tone of voice, mission statement and philosophy, and more.
How to leverage social media for your B2B brand
If you're a B2B brand, chances are you've been considering the idea of leveraging social media to boost your business. But how do you know if it's worth it? In this article, we'll explore why it's time for your company to invest in social media....
Bye-bye to boring B2B branding
Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit....