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2 min read

B2BMA becomes Revenue Marketing Alliance

Revenue marketing

Since January 2021, B2B Marketing Alliance has been uniting passionate B2B marketers all over the world under one roof.

B2B encompasses such a vast range of titles and roles, from content marketer, social media, paid marketing, demand-gen, field marketing, SEO exec, CMO, and so many more. We’ve provided a community for marketers from all channels of all seniority levels to level up in their field.

And while this is still very much the case, B2BMA is now undergoing a rebrand to become: Revenue Marketing Alliance! 🎉

What is revenue marketing?
Revenue marketing aligns marketing and sales toward the common goal of generating revenue. Find out everything you need to know about revenue marketing.

Why revenue marketing?

Revenue marketing eradicates the marketing/sales silos that are often found in the traditional marketing model to support customers in a contextual way throughout the entire lifecycle. By aligning marketing and sales, your company can become 67% better at closing deals, and achieve a 20% annual growth rate.

Still not sold on revenue marketing? Here are a few more quick-fire stats for good measure:

  • Aligning sales and marketing also leads to 38% higher sales win rates.
  • Aligning marketing and sales can help generate 209% more revenue from marketing.
  • Only 8% of companies have strong alignment between their sales and marketing departments (meaning you could have a great competitive edge if you nail it!).
  • Companies with poor sales and marketing alignment have a 4% revenue decline.

And that’s where Revenue Marketing Alliance (RMA) comes in.

To unite, inform, and shape every single one of you in the revenue marketing space and enable marketing teams to unleash the potential revenue marketing offers.

RMA will be a community for those in (or aspiring to be) a revenue marketing role, providing you with the platform to help shape the revenue marketing sphere. It’s a one-stop shop for revenue marketers looking to learn, develop, and network.

Whether you’re looking for:

  • Content
  • Reports
  • Events
  • Courses
  • Community

Revenue Marketing Alliance is working to provide everything under one umbrella. We want to help shape the future of the revenue marketer role and provide our community members with everything they need to succeed now and in the future.

Join Revenue Marketing Alliance today!

Currently, there’s no one dedicated to supporting revenue marketers, providing a community space and resources for their growth and development. At RMA, we’ll be exactly that for our members - the first and only dedicated resource for revenue marketers everywhere.

While our focus will still very much be on the B2B space, we’ll be moving away from individual marketing methods to the broader revenue marketing customer lifecycle. Ultimately, we want to help your marketing team work more effectively with sales.

We’re excited to welcome you to this new chapter in our community, and we can’t wait for you to get involved!

If you haven’t signed up already, join Revenue Marketing Alliance today and be part of the revenue marketing community.

Written by:

Hannah Wesson

Hannah Wesson

Hannah has worked in content marketing since graduating and has a wealth of experience writing for a wide range of B2B and B2C companies.

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B2BMA becomes Revenue Marketing Alliance