B2B marketing

Many organizations struggle to get their marketing and sales teams aligned. That's why we're delighted to introduce our Marketing and Sales Alignment Playbook!...

As part of our State of B2B branding report from this year, we took a look at how marketers perceive the importance of their brand to their customers. Discover just a snapshot of our findings....

Are you a revenue marketer (or aspiring to be)? If so, be a part of the report transforming the revenue marketing landscape! Fill out our survey today....

Sridhar Ramanathan, COO & Co-Founder at Aventi Group, provides an outline on how to write a creative brief for B2B content....

OKRs, like any strategic framework, are no silver bullet for organizational excellence. However, when applied correctly, they can be a valuable tool to empower your team to do their best work....

Mai Fenton, CMO of Superscript, gives her perspective on the divide between B2C and B2B, how her background in B2C influences how she approaches B2B marketing, and whether the divide between B2B and B2C will continue....

This article will provide a guide into exactly what long-tail keywords are, why they are specifically important for B2B marketing, and how best to use them to optimize your SEO strategy....

In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to....