Agile marketing

Agile marketing is a framework where you set up cross-functional teams devoted entirely to marketing activities that have maximum value to your company or your customers.

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Agile demand generation: Driving revenue through adaptability

Explore how PDI Technologies uses agile demand generation to adapt quickly, align teams, and deliver data-driven solutions....

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Agile marketing

What is agile marketing? And does it work?

Agile marketing is a popular marketing strategy shown to improve productivity. In this guide, we take an in-depth look at agile marketing....

What are the responsibilities of a scrum master?

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Agile marketing

What are the responsibilities of a scrum master?

If your marketing team is using agile marketing practices, then your team might have a scrum master. But you might be wondering what your scrum master is responsible for, if so, don’t worry! That’s exactly what this article is about....

How to train your marketing team in agile working

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Agile marketing

How to train your marketing team in agile working

51% of marketers are working agile. If you’re trying to implement agile working into your organization, this article can help you get started....

The right way to run and structure agile team meetings

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Agile marketing

The right way to run and structure agile team meetings

Your employee's time is vital. To be agile in your marketing, you need to host team meetings that are quick, well organized, and productive....