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Measuring and analyzing demand generation campaigns with Jason Brisbane and Jessica Brown


Join host Jason Brisbane and guest Jessica Brown, VP of Marketing at Builder Prime, while they discuss how you can measure and analyze your demand generation campaigns for success.

Learn how to do this effectively to track campaign performance, identify high and low converting tactics, and continually optimize campaigns to drive more qualified leads and revenue.

About the guest: Jessica Brown 

Jessica Brown is a results-oriented senior leader with 10 years experience dedicated to increasing revenue for global B2B SaaS organizations through strategic demand generation activities with a focus on product and account-based marketing. 

She has demonstrated expertise in building and leading integrated marketing teams to exceed targets and achieve outstanding business results, helping to grow revenue by 100% - 200% YoY. 

Her track record includes leveraging a multi-channel approach to deliver scalable and efficient growth while reducing cost per lead and cost per opportunity.

About the host: Jason Brisbane

Jason is the Senior Product Marketing Manager at Pitchly. He is a dedicated and results-oriented product marketing leader with expertise in crafting and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. 

Jason has a track record of leveraging data-driven insights to optimize campaigns and initiatives, resulting in tangible business impact.

Delve deeper into demand gen strategies with us in person

Join us at #Demand24 Denver on April 10 and 11, 2024 - an event dedicated to turbocharging your demand generation and capturing funnel strategies for exponential growth.

Explore the intricacies of demand generation with sessions such as:

  • Leveraging ecosystems for maximum demand growth | Dell
  • Agile demand generation – driving revenue through adaptability | PDI Technologies
  • Building the blueprint demand generation and unlocking growth | Flatiron HealthIMA Financial Group, and Staccato

Don't miss this opportunity to connect with industry trailblazers, gain actionable insights, and chart the course for your organization's success.

Step into the future of demand gen at #Demand24 and discover how to scale your demand generation efforts, unlocking unparalleled growth in today's dynamic business landscape.

Wanna get involved?

If you wanna flex your podcast skills and appear on By Popular Demand: The Demand Generation podcast, contact Charley and register your interest: charley@revenuemarketingalliance.com.

Written by:

Charley Gale

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Measuring and analyzing demand generation campaigns with Jason Brisbane and Jessica Brown