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Let’s Talk Revenue Marketing


Want to discover more about the fascinating world of revenue marketing? Keen to hear from those already sitting at the heart of it about their wealth of experience and predictions for the future?

Introducing Let's Talk Revenue Marketing - a podcast series that dives into all the latest going on in revenue marketing from those at the forefront.

❗ ️What? A Revenue Marketing Alliance podcast

🤔 Where? Find new episodes on Spotify, Apple Podcasts, Google Podcasts, and our Podcast page

🗓 When? Discover a new episode every two weeks!


Get started with our first batch of episodes:

What is revenue marketing?

Join our podcast hosts Eve Chen and Paul Sweeney for an introduction into revenue marketing, what it means for marketers, and where it could be headed in the future.

Stop talking about smarketing, start making it happen

Eve Chen tackles the battle between sales and marketing with a representative from both sides: Natalie Truong, CMO of Mercer in the Asia Pacific region, and John Smibert, best-selling author for the award-winning sales novel, The Wentworth Prospect.

MarTech in revenue marketing

Paul Sweeney examines the ever-changing world of MarTech with Principle Consultant for BabelQuest, Eric Murphy. Dive into CRMs, automation, and the blockchain with this episode.

Meet the hosts

Eve Chen

A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience from global organizations.

Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into a high performing system with a methodical approach by building a robust growth engine to exceed their goals.

Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler. Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.

Paul Sweeney

Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.

Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.

Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.

Be on the podcast

Don’t forget to subscribe to the Let’s Talk Revenue Marketing podcast to make sure you always catch the latest episodes. If there’s a particular topic you’d like us to cover, let us know on the Revenue Marketing Alliance community Slack channel.

Would you like to appear on an episode? Or do you know someone who’d make a good guest? Contact hannah@revenuemarketingalliance.com.

Written by:

Hannah Wesson

Hannah Wesson

Hannah has worked in content marketing since graduating and has a wealth of experience writing for a wide range of B2B and B2C companies.

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Let’s Talk Revenue Marketing