Looking to make a greater impact in your marketing role? Look no further than this insightful "ask me anything" with Tara Robertson, CMO of Bitly.
In it, Tara shares her top tips for:
- Influencing a more positive culture when taking on a new marketing leadership role
- Tactics to influence change in your organization
- What to look for when building high-performing teams
- Changing roles and navigating the transition period
- Navigating misalignment between marketing and sales when investing in the brand
Get ready to be inspired and take your marketing leadership skills to the next level!
How can you influence a more positive culture when you take on a new marketing leadership role?
When you’re joining a new team or company, it's important to understand the existing culture. You can't just walk in the door and start dictating what the new culture is going to be. Instead, take the time to listen and learn what’s already working and what’s not.
When I first join a team, I typically do a listening tour – it's in equal parts about building out what the team needs now and figuring out how to build the right experience for the team that you want to become. Culture plays such a huge part in that.
