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7 min read

Cultivating influence, strategic communication, and building high-performing teams

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Looking to make a greater impact in your marketing role? Look no further than this insightful "ask me anything" with Tara Robertson, CMO of Bitly.

In it, Tara shares her top tips for:

Get ready to be inspired and take your marketing leadership skills to the next level!

How can you influence a more positive culture when you take on a new marketing leadership role?

When you’re joining a new team or company, it's important to understand the existing culture. You can't just walk in the door and start dictating what the new culture is going to be. Instead, take the time to listen and learn what’s already working and what’s not.

When I first join a team, I typically do a listening tour – it's in equal parts about building out what the team needs now and figuring out how to build the right experience for the team that you want to become. Culture plays such a huge part in that.

Written by:

Tara Robertson

Tara Robertson

CMO at Bitly

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Cultivating influence, strategic communication, and building high-performing teams