The pandemic has proved the value of content marketing to B2B brands, and two-thirds of marketers state their content budgets will be increasing in 2022. But what should they be spending that budget on?

In this first episode of B2B Bite-sized, we’ve identified five directions B2B content marketing is heading towards so that you and your content team know where to be spending your valuable time and resources.

Click the link below to listen to the episode and discover the content trends you should be focusing on in B2B:

Listen to the full episode and more

Key talking points

The top five trends we take a look at in this podcast episode include:

  • End-to-end content experiences
  • Personalized content
  • Media diversification
  • AR content
  • Content for customer retention

Get involved

If there’s a topic from the podcast you’d like to know more about or discuss with your fellow marketers, then join the conversation on our community Slack channel.

Want to join us on an episode or know someone you think would make a great guest? Drop an email to