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The Customer Acquisition and Marketing Attribution Survey - have your say!

Customer acquisition

How do leading marketers drive growth? What channels attract and convert customers? Where should budgets be allocated?

Our comprehensive 2024 Customer Acquisition and Marketing Attribution Survey will expose the revenue growth secrets powering marketing's top performers.

We've got a burning ambition to deliver the most cutting-edge research on customer acquisition and marketing attribution strategies in 2024.

But we can't unlock the intelligence without your invaluable expertise...

Why should you take this survey?

We know your schedule is maxed, which is why lending your expertise to this in-depth survey is invaluable.

PSA: As a special thank you, you'll instantly receive access to our powerful Customer Journey Framework!

Complete the survey to get your hands on this practical, comprehensive slide deck to systematically optimize your entire revenue funnel.

Having a finely-tuned acquisition strategy separates marketing's elite from the rest. This survey delivers pioneering research to uncover what's driving marketing growth in 2024.

Your forward-thinking perspective will reveal the channels, strategies, and attribution models propelling the top performers. And the more marketing innovators who contribute, the richer and more actionable our industry insights become.

What you can expect

By lending your voice, you'll reveal invaluable insights on:

🧬 Evolving marketing attribution models and challenges

💪 Conquering today's fragmented customer journeys

💫 Optimizing funnels for conversions

🤝 Connecting with elusive modern buyers

💸 Top investment areas for 2024 growth

… And a whole lot more. 

Your hard-won marketing mastery shapes the complete industry picture.

And the more perspectives we get, the sharper our understanding becomes. So please don't hesitate to share this link with your marketing network!

Our aim?

To create two (yes, two!) comprehensive, data-backed content pieces to lift the lid on acquisition and attribution in 2024.

As a survey contributor, your data powers RMA's influential:

  • Customer Acquisition Report, 2024
  • Marketing attribution eBook

These resources will be game-changers, fuelled by revenue marketing professionals, for revenue marketing professionals, helping teams like yours acquire more customers with maximum efficiency.

But you need to act now to make your mark. By taking the survey today, your forward-thinking expertise will be represented loud and clear.

Don't forget... as a special thank you, you'll instantly receive our comprehensive Customer Journey Framework slide deck!

The future of customer acquisition and marketing attribution starts here. Don't let this opportunity pass you by.


Will I need to give my name and contact information? 🤔

Only if you want to get the final report sent to you when it’s done! Even then, you’ll only be asked for your email address at the end of the survey.

Otherwise, all data and information included in the survey will be 100% anonymous.

What’s in it for me? 👀

The more responses we get from revenue marketing professionals, the more accurate our insights will be. Meaning, you’ll get more reliable data from the revenue marketing industry. 

Plus, on completion of the survey, you’ll receive an awesome framework to help you with your customer journey - what more could you want?

What will my insights contribute to? 🔮

We'll use your expert knowledge and industry insights to create two comprehensive data-backed content pieces:

  • The State of Customer Acquisition report, which will be released in Q3.
  • The Marketing Attribution eBook, to be published in Q4.

Stay tuned!

How can I see the final reports? 📚

If you provide your email address at the end of the survey, we’ll send you the report and eBook when they’re completed throughout the year.

Otherwise, you’ll be able to find them on our site, LinkedIn, and Slack community when launched. 

Written by:

Charley Gale

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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The Customer Acquisition and Marketing Attribution Survey - have your say!