This article originates from a presentation at the Revenue Marketing Summit in New York, 2022. Catch up on this presentation, and others, using our OnDemand service. For more exclusive content, visit your membership dashboard.
My name is Milan Coleman and I work at LinkedIn, doing testing and optimization programs for LinkedIn ads. Today, I want to talk about my passion: experimentation.
People don't often think of experimentation as exciting, but I think it's a goldmine for marketers and it's super fun. Plus, it gives you the opportunity to learn so much about your customer through quantitative and qualitative research.
