Strategy

Marketing and sales have always been intertwined, but the relationship is more important than ever. In this article, we take you through the different stages of the sales cycle and how marketing can provide support at each junction....

Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....

In this article, we’re going to look at how you map out your long-term agile marketing strategies, as well as how you can keep track of things in the short term....

Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...

In this article, we’re going to take a look at the frameworks and strategies for retention marketing that will allow you to keep your customers happy and thrilled to be involved with your B2B Brand....

This article will provide you with an overview of what your strategy should look like and what you should be focusing on to make your ABM campaign effective....