Strategy

A marketing strategy is your overall game plan for reaching prospects and turning them into customers. It encompasses all aspects of the customer journey and is the key to business success.

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How to align marketing and sales in your business

Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins....

Utilizing user-generated content for B2B marketing

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Strategy

Utilizing user-generated content for B2B marketing

Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....

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Agile marketing

How do you know your agile marketing is effective?

Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...