A marketing strategy is your overall game plan for reaching prospects and turning them into customers. It encompasses all aspects of the customer journey and is the key to business success.
Utilizing user-generated content for B2B marketing
Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....