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Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....

Learn how to build, execute, and measure an ABM program that drives engagement and delivers growth....

Here are several ways you can improve your acquisition and retention efforts to increase your chances of success....

You can use bulk SMS to promote your products and services, announce discounts, sales, or offers, send reminders or alerts, share personalized messages, like birthday greetings, and so much more....

Explore five major tips that can help you start securing brand partnerships....

Retention marketing—focused on nurturing relationships with existing customers—has been revolutionized by artificial intelligence (AI), enabling brands to go beyond basic customer satisfaction....

Stay ahead in the AI race! Discover how to leverage generative AI, RAG, and your unique data assets to build a sustainable competitive advantage....

LinkedIn isn’t just about networking anymore—it’s an important channel for content distribution....

Affiliate marketing is an efficient way for businesses to grow their reach and revenue and, if done correctly, it’s a win-win for both companies and affiliates....

What opportunities does AI present for customer segmentation and how do you navigate the challenges with adopting this powerful technology?...

In the space SMEs operate, sustainable revenue growth can seem elusive, especially when resources are limited, and competition is intense....

Influencer marketing is a crucial part of many brands’ marketing strategy – social media has changed the way people interact and consume content, and influencers can be the bridge between brands and audiences, helping you to build trust....

Explore how brands like Gymshark, Salesforce, and Jack Wills have built influencer marketing programs that turn followers into loyal fans....

In this three-part series, Max Kremer outlines the challenges of accurately measuring the return on your digital marketing efforts....

Video marketing is a powerful tool in B2B. In this guide, we take you through the importance of video marketing and tips for producing video....