“Revenue marketers need to stop focusing so much on measuring revenue.”
Laugh all you want, but this is something that our guest Islam Gouda argues in today’s episode of the Let’s Talk Revenue Marketing podcast.
Meet the guest
Islam is the GA/RA Supervisor at the Center for Hispanic Marketing Communications of Florida State University.
He has a marketing-focused business experience with a strong analytical ability to use available market data for strategic marketing, business development, and product development purposes along with the identification of new business opportunities and measurement of ROI.
Islam has a strong track of success in the definition and execution of the whole marketing mix for both consumer and enterprise segments: market intelligence, product management, demand generation, press, advertising, and alliances - with a proven channel expertise, campaigns setup, channel enablement programs, execution, tracking, reporting.
Meet the host
Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.
Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.
Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.
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