The last couple of years have been tumultuous for so many industries, and marketers in particular have been feeling the strain. With 2023 on the horizon, promising even more trouble and chaos, marketers may struggle to plan how they’ll tackle their budgets and marketing plans in the face of a financial crisis.
In this episode of Let’s Talk Revenue Marketing, we’re joined by Neomi Avron, Product Marketing Manager at InfiniGrow, to discuss the steps marketers can take to map out a revenue-driven marketing plan to help them achieve their revenue goals.
Key talking points:
- Getting started with revenue-driven marketing
- Using revenue goals to build a marketing plan
- Why a revenue model is so important
- Keeping your marketing plan on track throughout the year
- Fitting your KPIs into your marketing plan
- Tracking and adjusting your marketing plan
- The biggest challenges for marketers in 2023
Meet the guest
Neomi Avron is the Product Marketing Manager at InfiniGrow. A Revenue Marketer and Data-Driven Marketing manager with extensive experience developing and executing go-to-market strategies for B2B SaaS startups.
Passionate about branding, content marketing, and pop culture, in her professional career she hopes to continue supporting marketers in their quest to become more data-driven and revenue-focused.
As part of the episode, Neomi discusses InfiniGrow's free to use 2023 marketing planner.
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