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2 min read

How to leverage events to drive revenue with Paul Sweeney and Darya Krakaviak


In this episode of Let's Talk Revenue Marketing, our host Paul Sweeney is joined by Darya Krakaviak, Brand and Communications Lead at N.Rich to explore all things B2B events, covering:

  • Where they sit within the revenue marketing framework
  • How to measure ROI properly from events
  • How to make sure your events are working in service with revenue

About Darya

Darya is a Senior Communications Manager with 8+ years of experience. Her primary expertise lies in packaging and communicating the value of B2B products via a mix of offline and online channels. She has wide experience of managing cross-functional projects involving up to 20+ members.

Connect with Darya on LinkedIn.

About Paul

Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.

Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.

Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.

Be on the podcast

Did you enjoy this episode of Let’s Talk Revenue Marketing? If so, make sure you subscribe so you can always catch the latest episodes!

If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear as a guest? Or do you know someone else who does? Contact charley@revenuemarketingalliance.com with your pitch.

Written by:

Charley Gale

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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How to leverage events to drive revenue with Paul Sweeney and Darya Krakaviak