Understanding different demand generation strategies for various growth stages allows companies to effectively acquire and convert customers by targeting the right people, with the right messaging, through the right channels, at the right time.
Join host Jason Brisbane and guest Jessica Brown, VP of Marketing at Builder Prime, while they discuss the different demand generation strategies that companies can deploy at various growth stages.
About the guest: Jessica Brown
Jessica Brown is a results-oriented senior leader with 10 years experience dedicated to increasing revenue for global B2B SaaS organizations through strategic demand generation activities with a focus on product and account-based marketing.
She has demonstrated expertise in building and leading integrated marketing teams to exceed targets and achieve outstanding business results, helping to grow revenue by 100% - 200% YoY.
Her track record includes leveraging a multi-channel approach to deliver scalable and efficient growth while reducing cost per lead and cost per opportunity.
About the host: Jason Brisbane
Jason is the Senior Product Marketing Manager at Pitchly. He is a dedicated and results-oriented product marketing leader with expertise in crafting and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth.
Jason has a track record of leveraging data-driven insights to optimize campaigns and initiatives, resulting in tangible business impact.
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