Branding, marketing, and advertising are different yet inextricably entwined factors of transformation and revenue growth.
But it’s not easy to measure the ROI of factors like branding, so how much value does it really offer to businesses?
In this episode of Let’s Talk Revenue Marketing, Eve Chen is joined by Brand Marketer Nicole Papoutsis to discuss how branding in the era of revenue marketing and digital transformation is still relevant and can have significant revenue outcomes.
Key talking points:
- The difference between customer loyalty and brand loyalty
- Brand equity and brand value
- How branding differs from marketing
- The impact of customer experience on brand
- Customer touchpoints
- Brand strategy and integration
- Biggest challenges for brand marketing
Meet the guest
Nicole Papoutsis is an experienced strategic marketer with 18 years of experience across healthcare, finance, and retail. An awards judge and CMO50 alumni, she was most recently the Head of Brand & Marketing at Genea where she was responsible for the strategic direction of marketing for the fertility group and led the multi-award winning brand work “Where Babies Come From”.
Nicole is now sharing her expertise and passion for brand as a consultant across a range of industries.
Meet the host
A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience from global organizations.
Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into a high-performing system with a methodical approach by building a robust growth engine to exceed their goals. Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler.
Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.
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