Members-only Account-based marketing Your guide to ABM team structure success Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. It needs to be clear who takes ownership of what and who reports to whom if you’re going to be successful with ABM....
Members-only Agile marketing How do you know your agile marketing is effective? Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...
Members-only Your guide to customer retention strategies and frameworks In this article, we’re going to take a look at the frameworks and strategies for retention marketing that will allow you to keep your customers happy and thrilled to be involved with your B2B Brand....
Members-only B2B marketing Approaching B2B with a B2C mindset with Mai Fenton Mai Fenton, CMO of Superscript, gives her perspective on the divide between B2C and B2B, how her background in B2C influences how she approaches B2B marketing, and whether the divide between B2B and B2C will continue....
Members-only Social media Is it time for your B2B brand to be on TikTok? When it comes to a popular social media network, it’s pretty much inevitable that someone asks “can we do B2B marketing on that?”. TikTok is no different and that's what we're looking at in this article....
Members-only State of B2B marketing survey The State of B2B Marketing Survey 2021 intends to find out which channels B2B marketers are relying on, how they're using them, and what direction they might take in the future....
Members-only Content marketing Easy types of B2B video content for you to use What types of video content are effective for B2B marketing? It takes more time and resources to produce a video than other types of content, so you’d best make sure you’re prioritizing the right ones....
Members-only Branding The art of the elevator pitch Elevator pitches handy for any kind of situation where you need to succinctly and effectively introduce yourself and your business, like if you’re taking part in a conference or networking event....
Members-only Customer acquisition How to build an effective lead nurturing process In this article, we’re going to define lead nurturing, before outlining some of the most important tactics and things to consider in an effective lead nurturing process....
Members-only Events marketing Is remote networking the new normal? Many countries are in the midst of vaccine rollout plans and have begun easing the lockdown restrictions put in place to combat the pandemic. However, the return of large-scale trade events still seems quite far off, with major international events being an even more distant prospect....
Members-only B2B marketing Things to know before starting every B2B marketing campaign To make sure you’re as prepared as possible, this article is going to take you through 6 things you need to consider before every B2B marketing campaign, why they’re important, and steps you can take to make sure you’re as prepared as possible....
Members-only Content marketing Best free image sites for your marketing The cost of using stock images can quickly rack up. That’s why we’ve picked out some of our favorite sources for free-to-use, royalty-free images for commercial use....
Members-only B2B Basics: Email marketing best practices As the digital age has progressed, we’ve seen the rise of many new marketing channels. So many, it makes the old workhorse of email marketing seem a tad overshadowed....
Members-only B2B marketing B2B Basics: identifying the decision-makers In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to....
Members-only Measuring success: identifying quality KPIs for B2B social marketing What makes an effective social media KPI? What kinds of metrics should you be looking for?...