Div Manickam

Div has led product marketing in B2B SaaS startups and Fortune 500 technology companies for 10+ years. She enjoys sharing experiences on authentic leadership and evolution of product marketing.

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Winning the battle between marketing and sales

The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed. Our panelists discuss how they navigate their relationship with sales and their tips for keeping the peace....

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Email marketing

Email tech stacks

This article is based on a B2B Big Shots panel discussion about choosing the right email tech stack....

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Branding

Brand. Culture. Design.

Join Div Manickam in the search of discovering the Brand perception and seeking a new perspective of truth and finding our own paths to reality....

Messaging and positioning: the customer journey as a continuum

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Content marketing

Messaging and positioning: the customer journey as a continuum

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. In order to manage customer perceptions and show your company’s value, there are four steps to follow....

Experience Reimagined. Beyond the boundaries in Marketing

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B2B marketing

Experience Reimagined. Beyond the boundaries in Marketing

Our daily experiences are shaped by boundaries. Here are a few branding and marketing examples that exist today and how we can reimagine the experience....

Art of storytelling with trust and truthful conversations

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B2B marketing

Art of storytelling with trust and truthful conversations

We all love a good story. Yet it is an art to master the skills of good storytelling and to lead the process with impactful and truthful conversations. Here's how a good story framework can be mapped to the buyer journey....