Div Manickam

The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed. Our panelists discuss how they navigate their relationship with sales and their tips for keeping the peace....

This article is based on a B2B Big Shots panel discussion about choosing the right email tech stack....

A panel of B2B marketing experts share their knowledge of content marketing and how they utilize technology and automation....

This article is based on a B2B Big Shots panel discussion that took place earlier this year. The topics include personalization, AI, privacy, and future trends that will help email marketing to stay relevant....

Join Div Manickam in the search of discovering the Brand perception and seeking a new perspective of truth and finding our own paths to reality....

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. In order to manage customer perceptions and show your company’s value, there are four steps to follow....

Our daily experiences are shaped by boundaries. Here are a few branding and marketing examples that exist today and how we can reimagine the experience....

We all love a good story. Yet it is an art to master the skills of good storytelling and to lead the process with impactful and truthful conversations. Here's how a good story framework can be mapped to the buyer journey....