Account-based marketing

[Topic] {1} Account-based marketing (also known as key account marketing) is a strategy of selecting chief, important individual businesses (accounts) to market towards. You produce ultra-focused, tailored marketing towards those accounts.

Revenue Marketing Alliance is on a mission to leverage the power of community to accelerate the impact of revenue marketing for businesses. We want to inspire and inform your journey and provide the tools you need to innovate and propel your growth.