We caught up with Andrea Lechner-Becker, Head of Marketing at Toolio ahead of the Revenue Marketing Summit Denver.
Find out what she'll be covering in her session 'From trash to treasure: How to create thought leaders'.
What will you be discussing at the upcoming Revenue Marketing Summit?
I am going to talk about how you actually tactically create a thought leader and specifically, I'm gonna talk about the who? Who should your thought leader be? What should they be talking about? How do you keep these people on brand? And finally what do you do if mistakes happen?
Right. Oh shoot my thought leader is Elon musk and has all of these opinions that are going out on twitter all of the time. How do you control a thought leader to do your bidding as a marketer? That's what I'll talk about.