This article was originally a talk at our Revenue Marketing Summit New York that you can watch On-Demand.
Introducing our marketing pros
Dee Dee de Kenessey
I'm Dee Dee de Kenessey. I'm currently Head of Product Marketing at Teamwork. We’re a B2B SaaS business based in Ireland and we provide project management software. My previous role was at Shopify, where I was Head of Content Marketing in their Shopify Plus division. There was a strong partnership between marketing and sales, and we saw incredible hyper-growth when I was there.
Tara Robertson
I’m Tara and I’m CMO at Bitly. I joined only a few months ago, so I am deep in the org design and so excited about this conversation today. Prior to Bitly, I had the honor of working alongside Dee Dee as the CMO at Teamwork. Before that, I worked at Sprout Social while we went from early growth to rocket-ship growth to IPO.
Jeff Boron
And I'm Jeff. I'm the Global Head of Marcomms at TikTok. I work on the B2B side and lead the digital strategy in all of our channels – paid media, social, and owned.