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9 min read

How to build and structure your teams to drive revenue and business growth

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This article was originally a talk at our Revenue Marketing Summit New York that you can watch On-Demand.


Introducing our marketing pros

Dee Dee de Kenessey

I'm Dee Dee de Kenessey. I'm currently Head of Product Marketing at Teamwork. We’re a B2B SaaS business based in Ireland and we provide project management software. My previous role was at Shopify, where I was Head of Content Marketing in their Shopify Plus division. There was a strong partnership between marketing and sales, and we saw incredible hyper-growth when I was there.

Tara Robertson

I’m Tara and I’m CMO at Bitly. I joined only a few months ago, so I am deep in the org design and so excited about this conversation today. Prior to Bitly, I had the honor of working alongside Dee Dee as the CMO at Teamwork. Before that, I worked at Sprout Social while we went from early growth to rocket-ship growth to IPO.

Jeff Boron

And I'm Jeff. I'm the Global Head of Marcomms at TikTok. I work on the B2B side and lead the digital strategy in all of our channels – paid media, social, and owned.

This post was a collaboration between

Dee Dee de Kenessey, Tara Robertson, Jeff Boron

  • Dee Dee de Kenessey

    Dee Dee de Kenessey

    Head of Product Marketing at Teamwork

    More posts by Dee Dee de Kenessey.

    Dee Dee de Kenessey
  • Tara Robertson

    Tara Robertson

    CMO at Bitly

    More posts by Tara Robertson.

    Tara Robertson
  • Jeff Boron

    Jeff Boron

    Global Head of Marketing Communications at TikTok

    More posts by Jeff Boron.

    Jeff Boron
How to build and structure your teams to drive revenue and business growth