Members-only Membership content Winning the battle between marketing and sales The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed. Our panelists discuss how they navigate their relationship with sales and their tips for keeping the peace....
Members-only B2B marketing What does your CEO really care about? What does your CEO care about? It's not the number of leads created - they're not a reliable KPI for businesses. The goal is to create SQLs....
Members-only B2B marketing 3 recommendations for effective sales and marketing alignment B2B Marketing Festival speaker Tomer Zuker takes us through the conflict between sales and marketing and how to take a constructive approach....